Pala Eyewear is a purpose driven eyewear brand founded by John Pritchard in 2016. Balancing style and sustainability, they produce high quality, long-lasting eyewear with a commitment to minimising impact on the planet and maximising positive social impact on people. For every pair of sunglasses sold, Pala give back to eye-care programmes in Africa by providing grants to vision centres, dispensaries and screening programmes. To date, thousands of sight-impaired people have had their lives changed and their ability to earn an income enhanced thanks to receiving a pair of prescription glasses.Pala also work alongside a Ghanaian-based NGO to support weaving communities to make their protective sunglasses cases. Woven using traditional methods utilising otherwise wasted plastic destined for landfill. Using bio-acetate (plastic free), each style takes a classic, familiar sunglasses design and updates it with a contemporary finish.