Location of artisan makers: South Africa
Asha : Eleven is a Cape Town brand founded by Olivia Kennaway. Kenyan by birth, Olivia finds inspiration by working hands-on with fellow African suppliers and artisans, connecting with local craftsmen and skills groups and incorporating their traditional skillsets into Asha : Eleven designs. With ethics + sustainability as a driving force behind Asha : Eleven, the brand believes that the future of the fashion industry is one where sustainability is the norm; where one no longer needs to educate and drive for change – it simply is. The Asha : Eleven design identity is trend aware but believes in timeless, trans-seasonal fashion which is made to last whilst discouraging over-consumption and wastefulness.