AKOJO MARKET is the leading UK platform selling handmade accessories, jewellery, homeware and fashion from independent African designers. We carefully select talented designers and brands who promote local culture and artisan craftsmanship, and are committed to a sustainable and transparent way of working. Find curated content on AKOJO COMMUNITY, including style inspiration and guidance on ethics and sustainability in retail, particularly when operating in emerging markets and informal economies. Welcome to our journey of discovery and responsible consumption, using our purchasing power for positive change.


We champion small, independent businesses. Our designers not only meet our criteria for ethical sourcing and manufacturing, but they go above and beyond to provide skills training and employment opportunities for their workforce and artisans as well as engaging in philanthropic and social impact projects locally in Africa. AKOJO MARKET is a place to explore emerging brands which draw on centuries of traditions and techniques to thoughtfully produce quality products and work with cutting edge artists and innovators.


Transparency is at the core of our work. Together with our designers, we embrace heritage and culture, local materials and skilled work, instead of fast fashion and cheap labour. AKOJO MARKET reinvests profits into supporting designers by marketing their brand and products.

Our designers have different strengths and pioneering practices when it comes to sustainability – from using up-cycled or repurposed fabrics and metals including brass, organic cotton, natural dyes, recycled packaging and monitoring water usage, to giving profits back to local community projects. All leather products used are byproducts only and no product is tested on animals.











AKOJO MARKET has unique due diligence and investigative in-house capabilities. Our comprehensive checks verify who is making the goods, the conditions they are made in and that artisans and employees are being paid fairly. We offer support to brands that disclose any issues in the value chain, and encourage total transparency. We are here to help our designers and brands improve compliance and operational processes.

We connect our designers to an international market. Products ordered through AKOJO MARKET are sent directly from designer to the customer, ensuring reduced carbon footprint and simpler logistics. Our model keeps our overheads low and guarantees that the makers of each product receive the vast majority of income generated from sales. This provides financial security and sustainable growth. It also allows us to regularly communicate with brands over any logistical and ethical challenges, giving them the tools to grow, rather than engage in a “one-time” transaction, buying wholesale.


AKOJO MARKET measures its impacts across all of its brands and countries of operation. An annual impacts report will be published annually. We have 45 brands, with collectively 2,500 artisans, who in turn have approximately 4.5 dependents, totalling 11,250 individuals impacted. In addition, many of our brands support philanthropic and community-based projects in parts of Africa.

Read our 2020 IMPACTS REPORT capturing the data from the 43 brands we worked with throughout 2020.

Total lives impacted


individuals positively impacted.


artisans in their workforce.





AKOJO MARKET was founded by Annie Rudnick and Natasha Buchler in 2019

About Annie

Annie, whose family is from Zimbabwe, has a background in contemporary art, curating, marketing and communications. She worked at Hauser & Wirth Gallery in London, New York, LA and Somerset, before consulting on fine art and design projects internationally.

About Natasha

Natasha has worked as a business consultant in Africa for multinationals, financial institutions, investors and not-for-profit organisations. She has advised companies on third party due diligence, supply chain risk and how to engage in legitimate, ethical business partnerships.


Theresa Austin
LVMH Digital Innovation

Theresa Austin is a technology and digital strategist, with close to 20 years of ecommerce and omni-channel experience in the luxury fashion and beauty sector. Having worked at both executive and execution level delivering multi-million pound projects for industry-leading companies such as Burberry and Net-A-Porter, Theresa now holds a research role at LVMH, focussing on exploring customer needs and supporting the creation of humanistic technology experiences.

Global in her outlook and originally from South Africa, Theresa studied Graphic Design at Ruth Prowse, Business at Columbia University, and lived for many years in London. She now resides in Paris.

Veronica Bolton Smith
COO, Invest Africa

Veronica holds a solid background of 15 years working on trade and development opportunities in Sub-Saharan Africa. Previous positions include working on commercial and public-sector projects, both in the UK and Africa including the House of Commons, House of Lords, Department for International Development, Ministry of Defence, Kenya and Africa Matters.

Veronica was recently recognised in the global top 100 businesspeople by the United Nations initiative – ‘Most Influential Person of African Descent’. Veronica currently serves as Chief Operating Officer at Invest Africa, a leading pan-African business platform that promotes trade and investment in Africa.

Michael Durbridge
CEO, Andrew Martin International

Mike has over 25 years experience across Marketing, Digital, Sales, Commercial and Logistics functions. With blue chip experience in Mail Order, Financial Services and more latterly serving as a Sales & Marketing Director of Vodafone UK and Omni Channel Director of B&Q and Kingfisher Group.

For the past 3 years and currently, Mike is CEO of Andrew Martin International, an interior design and home furnishings company that design, manufacture and retail a wide range of home furnishing products in the Interior Design market.

Nina Pfifer
51 North Partners

Nina is a co-founder and Executive Director of Conduit Capital, an umbrella entity of discretionary funds from early stage investments to larger growth stage investment opportunities. In addition, she is also a Managing Director of 51North Partners, a Financial Consultancy focused on establishing and enhancing the relationships between investors and companies, by identifying investors to source strategic funding, providing strategic advice on their financial and commercial structures and managing their investor relations.

Nina has 17 years of relevant experience and is skilled in the conceptualising of innovative financial solutions for a diverse client base with a focus on sustainable and impact focused investments.



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