Soul Design is a Cape Town based jewellery brand that sheds light on creativity across the African continent. The brand was founded by Abi James, and later joined by Vics Bresler, both of whom share a love for Africa, creativity and travel. SOUL connects with artisans across the continent, to hand create unique pieces of jewellery using sourced locally materials. They are passionate about ethical and sustainable trade, and committed to providing long term employment to the people it works with. SOUL has various give back initiatives, and where possible supports local creatives to build their business. Each SOUL Design piece is a modern keepsake of African creativity, telling a story about where it has come from and the hands that made it.