We are delighted to introduce our Guidance pages, a space designed to offer practical guidance and interesting discussion topics around genuinely confusing and challenging issues that occur in the supply chain.
We will break down the almost-too-easily-dropped slogans of “social impact” and “ethics and sustainability”. Firstly, these couldn’t be more vague terms and overused. Yes, those actively interested in the sector are familiar with the SDGs (the UN’s 17 Sustainable Development Goals), and how a brand can benchmark its (supposed) activities against them. But to a consumer who is busy with a thousand other things – it is either too complicated or too simple, or both. Secondly, depending on where you are in the world, these words will have different meaning for you. Cultural, religious, geographic, political, social – all formative factors in determining the values and ethics that a person will hold dear. And what is sustainable? Sustaining our planet should mean a total prohibition on purchasing new, but sustaining an economy and livelihoods requires providing jobs to as many people as possible, including in manufacturing.
As it happens, the brands we meet all reinforce the same thing: in most artisanal businesses, sustainability runs extremely deep, and ethics exist not on corporate placards but within unspoken value systems. However, to translate this transparently into actual processes and in turn international recognition requires some support, and we are here to help with precisely this. So keep checking back and happy reading!